Sponsored by Communication University of China and organized by IP Research Center of Advertising School, China Soft IP Conference is the first domestic grand event, focusing on IP incubation, integration and communication. The press conference of the first China Soft IP Conference was successfully held on March 29th, 2017, and the first China Soft IP Conference will be launched in November of 2017. This conference consists of prime forum, special sub-primes, IP value index release, one-to-one high-level dialogue, IP roadshow, presentation ceremony and creative activities. Then, world-known elites in the field of IP, IP licensing experts, representatives from international famous IP operation companies, media elites at abroad and home, experts and scholars from the fields of communication and brand are invited to attend this conference. This conference is to build a platform for wisdom, trade, information and communication and will grow into a brand event in the field of IP.