Based on award categories, members of jury are selected randomly from 50 expert think tank. Jury consists of 9 experts.
Member of expert think tank from:
① Production experts from Net literature, movie, TV shows, entertainment, game, cartoon, including writer, scriptwriter, producer, director, investor
② Content planning expert and operator of play platform
③ Senior operator of IP copyright
④ Licensing distributor expert
⑤ Expert of innovation, planning, operation from marketing communication organization
⑥ City brand expert
⑦ Live-action entertainment expert
⑧ Consumer brand client
⑨ Commercial real estate expert
⑩ IP copyright lawyer
⑪ Senior media observer
⑫ Film and movie scholar
⑬ Marketing communication scholar
2. Appraisal Steps
First Appraisal: this step provides effective appraised projects through date analysis and selection.
Final Appraisal: reference for “Final Appraisal Method”
Award to public:awarded program will be publicized for a week.
3. Final Appraisal
Award appraisals of ②③④⑥ will be marked through date analysis and expert appraisal. For part of date analysis, based on date appraisal criterion, appraised programs will get a date evaluation conclusion; for part of expert appraisal, experts will give a reasonable score based on non-date evaluation criterion. The final marks of award appraisal consist of above two parts.
Award ① :Based on criterion of date appraisal, experts provide date evaluation conclusion for programs through date analysis.
Award ⑤⑦⑧: Each expert will give a mark to programs through non-date evaluation criterion.
4. Appraisal date and process
Deadline of Case Delivery: Before September 21st, 2017
Date of First Appraisal: September 20th—October 10th
Date of Final Appraisal: October 11st – November 10th
Public Date: November 11st – November 18th
Date of Award Ceremony: November 28th, 2017